EXPLORE THE GREAT OUTDOORS
Forge a path to new frontiers and explore the land where adventure lives. This is you going where others cannot.
General Tire 4x4 Tyres.
Anywhere is Possible.
We were born in the USA over 100 years ago, and we've been exploring the world ever since. Our tyres are built for the solitude of starry campsites, for the familiarity of favourite fishing spots, and for the challenges of untamed backcountry trails. They're built to embrace the great outdoors and to handle all the obstacles in getting there.
Whether you're heading far off the beaten track or taking things a little closer to the urban environment, we're determined to prove there are no limits to where you can go. And with 100 years of American tyre design and technology behind us, you can count on us to truly prove that Anywhere is Possible.
Choose your style of adventure
FOR THE URBAN JUNGLE...
100 years of building high quality tyres has taught us a thing or two. While we're best known as a 4x4 tyre brand, every tyre we build is designed with road handling and longevity in mind.
From our home base in Ulvade, Texas, we test tyres for every extreme, both on and off the road. We optimise our tread designs for lowest road noise, for optimum road grip and handling, and for impressively long tread life. We test, test and test again until we're satisfied that we can deliver ultra capable highway handling and performance.
So while our tyres would love to take you on an epic adventure where mobile reception is dead and time has no meaning, they're equally as capable to help you navigate the highway safely and comfortably for your day-to-day running.
TO A LONG WAY OFF THE MAP.
It's on the road to adventure that our tyres are the most at home. True, work has to be done and the bills have to be paid but we live for the weekends and the places that we can escape to.
We're about embracing the solitude of the far away and taking in the sounds of nature itself. About leaving the busyness behind. About breathing in the clean air, switching the mobile to flight mode and reconnecting with ourselves.
And of course, we're also about getting you there and back safely, over and over again, without punctures or the inconvenience of tyre failure.
Grabber AT3
Explore any Terrain
This is a tyre built for the modern explorer who needs to take command of whatever surface they travel on. The AT3 is an All Terrain tyre that can tame the concrete jungle with ease, then will turn off the road to take you into the unknown. It’s a grizzled adventurer ready for anything, and able to handle the harshest of obstacles it encounters on the way.
Grabber X3
Choose to Conquer Anywhere
Some tyres go wherever they please. If you want to head off the beaten track, pick a direction and keep going no matter what surface you come across, then this is for you. The X3 is for the extremely curious who are never satisfied until they see what is around the corner or over that hill. It's for 4x4 explorers who set their own rules.
UVALDE, TEXAS TEST FACILITY
We develop and test our tyres in one of the harshest environments possible - at our custom-built test facility in Uvalde, Texas.
The first General Tire test tracks appeared here back in 1959. Originally we built them with a focus on testing passenger car mileage. But roll on 60 years and the facility now includes testing for commercial vehicle tyres, rubble tracks for off-road 4x4, and extreme puncture resistance tracks similar to the tracks in quarries.
These days the Uvalde test facility sees around 5 million test kilometres a year, with every kilometre contributing essential input into the development of safer, better and longer lasting tyres.
100 YEARS OF ADVENTURE
Originally a brand of commercial truck tyres, we were born in Ohio on 29 September, 1915. Through the ups and downs since we've always been guided by our core values of reliability and performance, and our long-standing American Heritage. For over 100 years, we've worked to make tyres that go harder, grip better and last longer.
In the late 80s we became part of the Continental Tire group, the massive German-based tyre brand that leads the world in tyre technology and performance. As part of that, we now have manufacturing facilities in both the USA and Europe, and we're excited to consider the next 100 years. As our founders have always said, At General Tire we believe that ANYWHERE IS POSSIBLE. With General Tire the boundaries are limitless and fear has no meaning!
